Howard Schultz on Foreign Policy


CARE programs in rural areas in Third World

In April 1989, CARE, the worldwide relief & development foundation, included a picture of Starbucks' Dave Olsen. After traveling to almost every coffee-growing region in the world, Dave knew only too well how poor the living conditions are in rural areas of the Third World. By paying a premium to farmers who grow high-quality coffee, he believes we are inherently supporting local economies while also providing incentives for better-quality coffee. [In addition, Starbucks was] enthusiastic about helping improve their lives through an organization with a proven track record.

Dave talked to me about CARE, & we both liked its approach. CARE programs don't just feed the hungry, they help improve basic living standards in poor countries by such efforts as educating people about basic health care and helping them get across to cleaner water. Although we were then a small, private company with annual sales of less than $20 million, we liked the idea of giving back to coffee-origin countries through CARE.

Source: Pour Your Heart Into It, by Howard Schultz, p.294-295 , Jan 6, 1999

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